Many companies in Denmark, and this probably applies to other countries as well as, is using the financial crisis as an excuse for not adressing innovation. My assertion is that the managers of these companies have entered into autopilot and executes the proven tactics from previous recesions. Kind of the old saying: “you don’t get fired for buying IBM”. The underlying issue however is that markets grow at different rates.
My question is: will these companies survive the crisis, and if so, is it a result of change management or mere coincidence?