We have flipped the calendar and entered a new decade. It is a month since the closure of COP15, and we are still analysing results. Innovations were claimed to be the drivers required to reduce CO2-emissions. And, in this context, COP15 kicked off an innovation management process, involving heads of states, and a steering committee, and it was hoped would show the way to a better tomorrow. What went wrong and why did it go so wrong?