Achieving competitive advantage by observing first movers | InnovationManagement


‘Early adopters’, ‘trendsetters’, ‘opinion leaders’, ‘first movers’ – are the labels describing those who are ahead of the mainstream, who are keen to try out new things. But do these terms describe the same attributes – or are there subtle differences? If so, what is the difference and how can companies proactively incorporate using these groups and their insight into their innovation management process.

[From Achieving competitive advantage by observing first movers | InnovationManagement]

Tilmeld dig Vækstdagen 2010, hvor vi er del af programmet


Vækst en ny udfordring – Har din virksomhed oplevet hurtig vækst, og er det tid til at gentænke din strategi og ledelse?

Denne workshop vil give dig værktøjerne til at få et nyt og friskt kig på organisationen, målsætningerne, ledelsesformen og kreativiteten, så du kan fortsætte vækstkursen og fastholde succesen.

Man finder sjældent en virksomhed flere år på gazellelisten. Dette vidner om, at der er noget, som går galt i virksomheder, der oplever hurtig succes og vækst. Dette kan skyldes, at der ikke er opbygget de nødvendige strukturer til at fastholde og bygge videre på denne vækst, og opgaver bliver løst fra hånden til munden i en travl hverdag.

Workshoppen vil få dig til at stoppe op og tage et frisk kig på din virksomhed. Du vil blive præsenteret for en ny tilgang til ledelse, struktur, målesystemer og kreativitet, så den fortsatte succes kan fastholdes.

Der vil blive gennemgået eksempler på måleværktøjer til identificering af mangler, anvisninger på hvordan resultater kan fortolkes, og nogle af de konkrete udfordringer, du måtte sidde inde med, vil blive adresseret.
Workshoppen er af praktisk karakter med et teoretisk islæt.

Forud for workshoppen skal alle anonymt udfylde et online spørgeskema med 10 spørgsmål. Resultatet vil danne rammen for diskussion i plenum.

[From Vækst en ny udfordring – FORSIDE]

Read the executive summary of the EU 2020 new economic strategy


Europe faces a moment of transformation. The crisis has wiped out years of economic and social progress and exposed structural weaknesses in Europe’s economy. In the meantime, the world is moving fast and long-term challenges – globalisation, pressure on resources, ageing – intensify. The EU must now take charge of its future.


Europe can succeed if it acts collectively, as a Union. We need a strategy to help us come out stronger from the crisis and turn the EU into a smart, sustainable and inclusive economy delivering high levels of employment, productivity and social cohesion. Europe 2020 sets out a vision of Europe’s social market economy for the 21st century.


Europe 2020 puts forward three mutually reinforcing priorities:

  • Smart growth: developing an economy based on knowledge and innovation.
  • Sustainable growth: promoting a more resource efficient, greener and more competitive economy.
  • Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion.

The EU needs to define where it wants to be by 2020. To this end, the Commission proposes the following EU headline targets:

  • 75 % of the population aged 20-64 should be employed.
  • 3% of the EU’s GDP should be invested in R&D.
  • The “20/20/20” climate/energy targets should be met (including an increase to 30% of emissions reduction if the conditions are right).
  • The share of early school leavers should be under 10% and at least 40% of the younger generation should have a tertiary degree.
  • 20 million less people should be at risk of poverty.

These targets are interrelated and critical to our overall success. To ensure that each Member State tailors the Europe 2020 strategy to its particular situation, the Commission proposes that EU goals are translated into national targets and trajectories.


The targets are representative of the three priorities of smart, sustainable and inclusive growth but they are not exhaustive: a wide range of actions at national, EU and international levels will be necessary to underpin them. The Commission is putting forward seven flagship initiatives to catalyse progress under each priority theme:

  • “Innovation Union” to improve framework conditions and access to finance for research and innovation so as to ensure that innovative ideas can be turned into products and services that create growth and jobs.
  • “Youth on the move” to enhance the performance of education systems and to facilitate the entry of young people to the labour market.
  • “A digital agenda for Europe” to speed up the roll-out of high-speed internet and reap the benefits of a digital single market for households and firms.
  • “Resource efficient Europe” to help decouple economic growth from the use of resources, support the shift towards a low carbon economy, increase the use of renewable energy sources, modernise our transport sector and promote energy efficiency.
  • “An industrial policy for the globalisation era” to improve the business environment, notably for SMEs, and to support the development of a strong and sustainable industrial base able to compete globally.
  • “An agenda for new skills and jobs” to modernise labour markets and empower people by developing their of skills throughout the lifecycle with a view to increase labour participation and better match labour supply and demand, including through labour mobility.
  • “European platform against poverty” to ensure social and territorial cohesion such that the benefits of growth and jobs are widely shared and people experiencing poverty and social exclusion are enabled to live in dignity and take an active part in society.

These seven flagship initiatives will commit both the EU and the Member States. EU-level instruments, notably the single market, financial levers and external policy tools, will be fully mobilised to tackle bottlenecks and deliver the Europe 2020 goals. As an immediate priority, the Commission charts what needs to be done to define a credible exit strategy, to pursue the reform of the financial system, to ensure budgetary consolidation for long-term growth, and to strengthen coordination within the Economic and Monetary Union.


Stronger economic governance will be required to deliver results. Europe 2020 will rely on two pillars: the thematic approach outlined above, combining priorities and headline targets; and country reporting, helping Member States to develop their strategies to return to sustainable growth and public finances. Integrated guidelines will be adopted at EU level to cover the scope of EU priorities and targets. Country-specific recommendations will be addressed to Member States. Policy warnings could be issued in case of inadequate response. The reporting of Europe 2020 and the Stability and Growth Pact evaluation will be done simultaneously, while keeping the instruments separate and maintaining the integrity of the Pact.


The European Council will have full ownership and be the focal point of the new strategy. The Commission will monitor progress towards the targets, facilitate policy exchange and make the necessary proposals to steer action and advance the EU flagship initiatives. The European Parliament will be a driving force to mobilise citizens and act as co-legislator on key initiatives. This partnership approach should extend to EU committees, to national parliaments and national, local and regional authorities, to social partners and to stakeholders and civil society so that everyone is involved in delivering on the vision.


The Commission proposes that the European Council endorses – in March – the overall approach of the strategy and the EU headline targets, and approves – in June – the detailed parameters of the strategy, including the integrated guidelines and national targets. The Commission also looks forward to the views and support of the European Parliament for making Europe 2020 a success.


Read the full report here: http://ec.europa.eu/eu2020/