Achieving competitive advantage by observing first movers | InnovationManagement


‘Early adopters’, ‘trendsetters’, ‘opinion leaders’, ‘first movers’ – are the labels describing those who are ahead of the mainstream, who are keen to try out new things. But do these terms describe the same attributes – or are there subtle differences? If so, what is the difference and how can companies proactively incorporate using these groups and their insight into their innovation management process.

[From Achieving competitive advantage by observing first movers | InnovationManagement]

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