There are planning tools for almost any target of a manager to think strategically. But for managers and entrepreneurs who have innovative business model, it can be difficult to make the leap from conventional thinking, the kind of creative thinking, but realistic ones able to develop the next generation of sustainable profits.
Knowledge of the types of tools you can use for different types of problems of business strategy, you can do much morethe results of innovative strategy development sessions, while cutting the time needed to obtain good business models.
Tools for mapping and uncontested market space dominated
1. Strategy canvas
The painting is a strategy introduced in the book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. This is a diagram showing the position of the company from the competition are important factors in the client’s market. The horizontal axisLand of the factors of competition (hopefully in September knowing the customer) and the vertical axis to provide the degree of the levels of goods or services.
Use this table the differences between the current and potential business partners, competitors can be represented graphically. The main point is to illustrate the strategy canvas divergence between the strategies of marketing and business, as it relates to customer needs. Using a strategy canvas, you can create a new value, innovation, breaks the Conflict between low cost and differentiation – the heart of the Blue Ocean Strategy.
The strategy canvas is a great tool for the development of USP.
According to Strategic Control Point Index
This is a tool used to help organizations at the strategic management of a company in its industry relative to competitors. It was the best by a management consultant Adrian Slywotzky in “The Edge of Profit” (a book I recommend) articulated. L ‘> Classified strategic benchmark for the control of those checkpoints based on the level of “profit-power protection,” they give a business.
In a nutshell, this is a simple description of the route to monopoly power (or at least near-monopoly) in any store design. The protective power of this range of gain control of strategic points from “None”, “low”, “medium” to “high”. Some examples of strategic control points given by Slywotzky include:
10 to 20 percent of the costsAdvantage in raw material (low)
One year product development lead (a little ‘higher, but still low)
Two years of product development lead (average)
Fire and copyright (slightly higher, but still average)
Customer Relationship property (High)
A string of super dominant market positions (top)
Value chain management (more)
Standard property (highest)
3. Six paths framework
This analysis tool is another of the “Blue Ocean Strategy”, and is masterfully Strategists a way of thinking about the “six conventional boundaries of competition”, the systematic construction of new hypotheses and stimulate innovations in product design or the company. The idea is that one of these unconventional views on the competitive environment can break a strategic change.
a) Try to all sectors – Competing with alternatives and substitutes for your product / service, rather than those that I think are the competition.
b) Look over> Strategic Groups – See how the new strategy to develop its industry in the course adopted in the strategic border.
c) through the chain of buyers look – Think about how you can change the game by changing the defined primary buyer.
d) for products and services are looking for – think of the whole system of your customers are typically solution (may be only a small part in your current offer).
and search) on functional orEmotion – Examine how you may be able to a new value curve to create emotion in a functionally oriented industries stripping or removal of emotion and the reduction of a product or a service to its functional core.
f) seek time – Adjust your time horizon to another point or cycle than typical in the rest of the industry.
4. Business Design Matrix
The Business Design Matrix is a great analysis tool to help you analyze and understand”In short, the business models of your competitors. E ‘derived largely from the work of Dr. Adrian Slywotzky. The criteria to analyze your competitors and your organization are as follows:
Benefit capture system (s)
Differentiation / Strategic Management
Scope of bids and present
These four basic considerations as the basis for its decision, the marketing strategy – a basis for a larger business strategy cancomfortable rest.