Your customers are the ones who regularly use your products or services; their input and suggestions can help you make more sound business decisions. Further, encouraging customer feedback can also lead to better business relationships and stronger customer retention.
Soliciting, accepting and organizing feedback can be a daunting task, however. Comment cards and suggestion boxes leave mountains of paper to sort through, while e-mail forms produce unorganized data that is hard to visualize and difficult to respond to in a formal manner.
The following tools are designed to help your business solicit feedback via the web and connect with your customers in more meaningful ways.