How To Set Prices When You Have No Idea How Much To Charge by Mike Periu

The traditional marketing mix framework of product, price, place (distribution) and promotion has been in existence for more than 50 years. Virtually all undergraduate business and MBA programs discuss the interplay of these four marketing elements and how they relate to the success of any business. Despite the obvious importance of the second “p”—price —small business owners have a difficult time figuring out how much to charge for what they sell.


11 Ways To Successfully Work With Strategic Partners by Donna Fenn

How do you best work with strategic partners who are much different, slower and/or bigger than you?


The following answers are provided by the Y.E.C. Mentors. Co-Founded by Donna Fenn and Scott Gerber, Y.E.C. Mentors is an initiative of the Young Entrepreneur Council, a nonprofit organization that provides young entrepreneurs with access to tools, mentorship, community and educational resources that support each stage of their business’s development and growth. Y.E.C. Mentors’ members are successful executives, serial entrepreneurs and thought leaders.