How To Set Prices When You Have No Idea How Much To Charge by Mike Periu


The traditional marketing mix framework of product, price, place (distribution) and promotion has been in existence for more than 50 years. Virtually all undergraduate business and MBA programs discuss the interplay of these four marketing elements and how they relate to the success of any business. Despite the obvious importance of the second “p”—price —small business owners have a difficult time figuring out how much to charge for what they sell.

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