Green business. Social enterprise. Corporate social responsibility. Once trendy ideas, these are now standard operations for many large companies. But what does this mean for smaller business and the entrepreneur? Should you jump on the bandwagon?
The Swedish Stadsmission; an independant organization aiming to help the homeless, drugaddicts and other people in need, has launched a very successful viral campaign to raise funds for the homeless. So successful that I has tripled donations year on year and raised awareness of the homeless issue to new heights.
I encourage all reader of this post to visit their websites (Stadsmission | campaign site) and, if possible, to shelter a homeless banner on your site. Donations are optional. An example of the a shelted banner can be found at www.lundsten.net.