Do You Really Need a Mission Statement? by John Persico

We have all been told countless times that a “mission statement” is critical to the success of an organization. I am sure you have heard that “if you don’t know where you are going, any direction will do.” However, the evidence and research shows that many successful companies do not have either a business plan or a mission statement. How many times have you seen a mission statement that said “We want to be the best” or “We highly value our employees”? We tend to just take these for granted. They are generic and vanilla statements and most employees will simply ignore them. In fact, in even the best companies, the mission statement (if it exists) is virtually unknown by most employees if not most of management. I have visited dozens of companies wherein most of management could not begin to tell you what their mission or vision is for their organization.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s