No Strategy, No Worthwhile Innovation by Jeffrey Phillips


[Jeffrey Phillips has] written previously that many organizations confuse innovation and strategy. Strategy consists of the vision your executives have for the business over the longer term. Strategy includes how the firm will acquire the necessary inputs and resources it will need to thrive, and encompasses the changes that the firm will make in its products, services and served markets in order to continue to grow and differentiate from competition.

Link to the full article

http://www.business-strategy-innovation.com/wordpress/2011/05/no-strategy-no-worthwhile-innovation/#

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