Why do so many great businesses fail? By John Persico

A few years ago, I started thinking about all of the “mistakes” that management and organizations have made.  There are several books dealing with the subject and various companies, leaders and managers are noted for the blunders they have made in decision making.  For instance, out of the top ten mergers undertaken in the 90’s, eight of them lost money or shareholder value. Not just a little money, but billions and billions of dollars. We are all familiar with other noted disasters such as “New Coke”, Apple’s Newton and Ford’s Edsel. The question I wanted to answer was simply: “what is behind such faulty decision making?”  I found an excellent article that looked at the top ten mistakes managers make in decision making.  The title of the article was “10 reasons people make stupid decisions.”  I have found this article posted on many blogs but I am unable to find the author of the article.


Frode Lundsten, BA Econ, MBA
Business developer
Lundsten | Consulting & Innovation
Innovation = Strategy + Execution
Mobile: +45-29 89 79 89
Skype: frode.lundsten

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