The Swedish Stadsmission; an independant organization aiming to help the homeless, drugaddicts and other people in need, has launched a very successful viral campaign to raise funds for the homeless. So successful that I has tripled donations year on year and raised awareness of the homeless issue to new heights.
I encourage all reader of this post to visit their websites (Stadsmission | campaign site) and, if possible, to shelter a homeless banner on your site. Donations are optional. An example of the a shelted banner can be found at www.lundsten.net.