Innovation Matrix Reloaded by Tim Castelle


Since I put the Innovation Matrix together last year, we’ve been experimenting with it to see if it makes sense. I’ve used it in a couple of classes, and John and I have discussed it with a number of people that are actually responsible for innovation within their organizations. We’ve learned that the basic principle seems to resonate pretty strongly with people. We’ve also learned that the original configuration could use a bit of work (conversations withMark Dodgson and Kate Morrison also helped in this regard).

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