When will the innovation fad end?

There will come a time, in the not too distant future, when executives realize that innovation isn’t a fad, but a set of tools and techniques to help increase growth and differentiation in a market that is rapidly changing. And in the immortal words of Warren Buffet, that’s when we’ll know who has been swimming without any trunks. Because the executives who consider innovation a fad will be exposed.

Link to the full article by Jeffrey Philips

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