How to Identify New Business Models


The December 2011 edition of MIT Sloan Management Review has a very interesting article on how to identify new business models and describes a process for doing so.

The leading question the authors set out to answer is: How can your company explore business model innovation? Their findings were:

• Create a template that allows you to examine alternative answers to key business model questions.
• Use the template to systematically consider alternative approaches to value creation.
• Be clear upfront about what you don’t want to change about the way you do business.



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