Would Customers Walk Two Blocks to Your Restaurant?


“Sometimes the most blazing insights into strategy come at the most unexpected times. Here’s one of them. Last year I was at a gathering outside of Copenhagen and was introduced to a restaurant manager who had just returned to the city after years of overseas assignments. We began chatting and he asked what I do; I said I was writing a book on strategy. His eyes lit up and he proceeded to tell me his own business story.” This is the introduction to a blog post and to how Cynthia Montgomery got a special connection to Copenhagen, Denmark when she was writing her latest book The Strategist.


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